ELEVATING PEOPLE | TRANSFORMING CULTURE | FUTURE READINESS NOW
Helping teams and individuals realize world-class potential for excellence.
Why Eight24?
Expertise in Consulting, Coaching, HR, Digital Technology & Education | Private sector and education background & international experience | Combined U.N. service: 50+ Years |
Proven track record
Experienced Professionals
We are passionate and accomplished professionals with significant expertise in our respective fields. We are certified and accredited with the latest in coaching and learning for individual, team, and organizational development.
Unique Approach
Our coaching and training methods utilize innovative and result-oriented techniques to help participants overcome barriers and achieve concrete results.
Flexible Individual & Team Engagement
Some people prefer to learn on their own, while others thrive in group settings. At Eight24, you have the freedom to choose the learning environment that suits you best.
High Quality Content
Our content and learning materials are grounded in leading academic research and industry best practices.
About Eight24
Eight24 Consulting offers transformative strategies, coaching, and capacity-building support to enhance people, performance, and organizational culture at the intersection of technology and humanity. With global experience and expertise in industry best practices, we are committed to uncompromising excellence and tireless dedication to self-improvement and professional development. Our team comprises a global network of passionate professionals and academics dedicated to making this world a better place for current and future generations.
Our goal is to help others excel in every aspect of their lives. With the right mindset, determination, and dedication, the possibilities are limitless!
Our Experience & Expertise
Eight24 focuses on connecting three pillars of work: people, performance, and culture. Under each area are sub-specialties listed below.
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Strengthening People
ButtonCareer planning • Personal/professional development and effectiveness • Gallup Clifton Strengths coaching for individuals and teams • Strengthening management and team capability
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Optimizing Work Processes
ButtonBusiness intelligence and data visualization • Digital adoption and transformation • Process simplification or reengineering • Performance management • Workforce planning • Job profiling • Staffing and recruitment
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Enhancing & Sustaining Organizational Culture
ButtonChange management • Reimagining culture and workplace • Identifying and strengthening organizational core values • Team optimization and collaboration
Our Team
Tu Tran
Founding Partner, Coach & Principal Consultant
TU TRAN is the founding partner, coach, and principal consultant with over 20 years of experience in learning, management, leadership, organizational development, and digital transformation. He has supported various staff capacity building and culture change initiatives at UNICEF and has driven similar efforts in the private sector with companies like Apple, Intel, and Microsoft as a training designer and master facilitator. Tu began his career in academia, teaching at universities in the US, France, and South Korea. He holds a PhD in Education and a Global Executive MBA from the University of Southern California. He is also a Gallup-certified Strengths Coach with a background in counseling psychology. Tu is a US national currently based in Thailand.
Sunitha Balraj
Founding Partner, Coach & Senior Consultant
SUNITHA BALRAJ is the founding partner, coach, and senior consultant. She holds a Post-graduate Diploma in Rural Development and a Masters’ degree in Commerce. Additionally, she is a Certified Gallup Strengths’ Coach since June 2019. Sunitha has expertise and 15 years of experience in Human Resources, Programme, Partnership, Planning, Financial and Procurement management with an International NGO, as well as 20 years of experience with UNICEF, both in national and international arenas. She is an Indian national and resides in India. Sunitha has over 10 years of experience in disaster risk reduction and emergency response.
Dan Boyer
Partner & Senior Consultant
DAN BOYER is an expert in analytics, evaluation, research, and development. With over 15 years of experience working across various sectors, he most recently served as the lead consultant for UNICEF's Performance Management unit and as the Senior Research and Project Manager for the UN Special Envoy for Global Education. Dan holds a Master of International Development in Urban Planning from New York University and a bachelor's degree in International Relations from the University of Utah. He is a US citizen currently residing in Madison, Wisconsin.
Javier Serrano
Partner & Senior Consultant
JAVIER SERRANO is an Administration and Business consultant with over 25 years of experience in Administration and Finance control, as well as in areas such as procurement, people management, general services, and travel, gained while working in the private sector. He is skilled at leading multicultural and diverse teams. Javier holds a bachelor’s degree in tourism business administration from the Universidad del Valle de Mexico (UVM). Since 2018, he has been working as an independent business consultant. Javier is a Mexican national and resides in Mexico.
The Eight24 Legend
The consultancy was inspired by Kobe Bryant, who began his athletic career with the Los Angeles Lakers wearing jersey number 8. Over the next 20 years, he became one of the best basketball players ever before retiring from the sport wearing number 24. His dedication, focus on improving his craft, and passion for the game were consistently displayed in amazing highlights on the court, resulting in five championships, a 4th place ranking in all-time scoring, including an 81-point game, two finals MVPs in the NBA, and two gold medals in the Olympics.
After his retirement, Bryant's legacy continued with an Oscar for his short documentary, "Dear Basketball," and strong advocacy for women's basketball. His untimely passing at the age of 41, along with his daughter Gianna and others in a helicopter crash, further emphasized his impact on many.
The culture of excellence cultivated by great players and teams within the LA Lakers as an organization raised the standards of the sport, expanded the fan base globally, and attracted top talents like LeBron James and Anthony Davis to continue the tradition. This was reflected in the team's 17 championships, tied for the most in the NBA's history.
Thank you for the inspiration and memories, Kobe. Heroes come and go, but legends keep motivating us and forever change our lives.